We started CompareEminently because we believed Australians deserved a comparison platform that was genuinely independent, refreshingly transparent and relentlessly focused on the user experience.
CompareEminently was founded in 2019 by a small group of consumer advocates and technologists who were frustrated by the state of comparison websites in Australia. Too many platforms at the time were little more than lead-generation funnels dressed up as impartial advice. Results were ranked by commission, not by value, and important details like excess amounts, waiting periods and contract lock-in clauses were buried in footnotes.
We set out to build something different. Our founding principle was simple: the default sort order should always reflect what is best for the consumer, not what is most profitable for us. That principle still guides every product decision we make today. We have grown from a two-person operation working out of a garage in Cameronhaven to a team of twenty-eight professionals spread across New South Wales and Victoria, but the mission has not changed.
Over the past six years, more than two million Australians have used our platform to compare and switch services. On average, our users report saving six hundred and twenty dollars per year — money that goes back into family budgets, small business cash flow and everyday life. Those numbers keep us motivated to push for even greater coverage, accuracy and transparency.
Everything we do is anchored by five core values that shape our culture, our product and our relationships with providers and users alike.
We label sponsored results, disclose referral relationships and publish our methodology. If we earn a commission, you know about it before you click.
No provider can pay for a higher ranking in our default results. Our editorial team operates independently from the commercial team, ensuring reviews and guides are never influenced by partnerships.
We refresh data daily, cross-check it against provider websites and flag discrepancies within hours. Our quality assurance pipeline catches errors before they reach your screen.
Every feature we ship is tested with real Australians. We run monthly usability sessions and act on feedback within weeks, not quarters. Our Net Promoter Score consistently sits above seventy.
We highlight green energy options and eco-friendly products wherever possible. Internally, we offset our carbon footprint and operate a paperless office powered by one hundred percent renewable energy.
Our leadership group brings together decades of experience in consumer advocacy, fintech, data engineering and editorial journalism.
Fiona spent twelve years in consumer policy at a major Australian regulator before co-founding CompareEminently. She is passionate about making complex markets accessible to everyday people and oversees the company's strategic direction and provider relationships.
James is the architect behind our comparison engine. With a background in data science and software engineering at two ASX-listed fintech companies, he leads the product and engineering teams and ensures our data pipeline delivers accurate results at scale.
Anita leads a team of six writers and researchers who produce our guides, reviews and educational content. A former financial journalist, she ensures every piece of content is factual, balanced and free from commercial influence.
A brief look at how far we have come since our launch.
Founded in Cameronhaven, NSW. Launched with insurance and energy comparison categories covering thirty providers.
Added broadband and mobile comparisons. Reached one hundred thousand registered users during a year when many Australians re-evaluated household expenses.
Expanded into personal finance — home loans, credit cards and savings accounts. Secured seed funding from an Australian impact investor.
Launched the business services category. Surpassed one million total comparisons run on the platform.
Introduced the side-by-side comparison mode and renewal reminder dashboard. Team grew to twenty staff members.
Passed two million comparisons. Achieved a user satisfaction rating of 4.8 out of 5 and partnered with over one hundred and eighty-five providers.
We are proud to be recognised by industry bodies and trusted by leading Australian providers.
CompareEminently is a member of the Australian Financial Complaints Authority (AFCA) external dispute resolution scheme, providing our users with an additional layer of protection. We also adhere to the General Insurance Code of Practice in our handling of insurance comparison data. Our editorial processes are guided by the Comparator Website Principles published by the Australian Securities and Investments Commission (ASIC), ensuring that our disclosures meet or exceed regulatory expectations.
In 2023, we were shortlisted for the Fintech Australia Emerging Company Award, and our editorial team received a commendation from the Walkley Foundation for excellence in consumer journalism. These recognitions reinforce our commitment to quality and integrity in everything we publish.